most keywords are nouns key keywords form webs lexis is grammatical one can tell a word by the company it keeps computer tools don't do the thinking plots bring insights words cluster just as people do much depends on the genre a lot depends on the corpus if nouns are bricks, are verbs mortar? linguists should study content as well as form is the chip mightier than the pen? type/token ratio is too sensitive to corpus size this is data-driven learning (Johns) lexical patterns betray cultural patterns what characterises text boundaries? much can be inferred from what is absent disambiguation is possible even inflection affects word patterning most sentences begin with full-stops (Chris Tribble) in the beginning was the word (Philip King) some words are lonelier than others (Firth) carnudos substantivos e verbos esguios (Lispector)